The purpose of this study is to explore the meanings of the features of university students with regard to their smartphone usage in order to establish the culture of good smartphone use. In-depth interviews were conducted with nine university students. The collected data were analyzed qualitative method. As a results, five theme and 18 subthemes of characteristic of smartphone usage were identified. Those themes include 1. background of smartphone usage, 2. attachment to smartphone usage, 3. building of my own the world, 4. emergence of new human relation, 5. burden of smartphone usage. This study provided practical suggestions and follow studies for good smartphone usage.