Modular technology has become a major issue of the construction industries to enhance their productivity. Modular bridge construction generally requires the collaboration between the contractor, designer, fabricator and constructor. Therefore, a readily accessible information model based on BIM technology should be provided for their communication during a construction project life-cycle. In this study, BIM based 3D information modeling was carried out for the modular bridge pier. First, the product breakdown structure (PBS) and level of detail (LOD) of the pier were defined. Based on them, 3D models were created by using parametric modeling method. In addition, database was constructed for the exchange of geometry and property data of 3D models. Finally, application areas of 3D information model were suggested, including the quantity estimation and the 4D simulation.