In this paper, we propose a new algorithm to improve the contrast ratio, to preserve information of bright regions and to maintain the color of backlight image that appears with a great relative contrast. Backlight images of the natural environment have characteristics for difference of local brightness; the overall image contrast improvement is not easy. To improve the contrast of the backlight images, MSR (Multi-Scale Retinex) algorithm using the existing multi-scale Gaussian filter is applied. However, existing multi-scale Gaussian filter involves color distortion and information loss of bright regions due to excessive contrast enhancement and noise because of the brightness improvement of dark regions. Moreover, it also increases computational complexity due to the use of multi-scale Gaussian filter. In order to solve these problems, a linear MSR is performed that reduces the amount of computation from the HSV color space preventing the color distortion and information loss due to excessive contrast enhancement. It can also remove the noise of the dark regions which is occurred due to the improved contrast through edge preserving filter. Through experimental evaluation of the average color difference comparison of CIELAB color space and the visual assessment, we have confirmed excellent performance of the proposed algorithm compared to conventional MSR algorithm.