The goal of this paper is to assess the monetary value of each of the programs, by estimating the amount of willingnessto- pay for the urban regeneration programs that are being carried out in the art media space. Using the Sajik 2-dong in the City of Cheongju that is undergoing urban regeneration through 4 art mediated programs as the subject of this study, the monetary value was calculated through a contingent valuation method (CVM) that used double double-bounded question method. As a result of the analysis, the amount of willingness-to-pay for urban regeneration programs was found to be 36,250 won monthly average per household and, when this was converted to reflect all the households in the Sajik 2-dong area, the amount was estimated to be approximately 117 million won. In addition, in the case of the respondents who have experienced such programs, the amount of willingness-to-pay was found to be monthly average wise 12,880 won higher than those respondents who have not. As a result of the measurement of values based on art mediated urban regeneration programs, the Byeol-ddong-dae for children culture exploration program showed as having the highest value, followed by the local resident festival program, street puppet program and the resident autobiography program.