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A Study on Comparison Analysis of the System Quality Factors between Korea and China Shopping mall Websites
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  • A Study on Comparison Analysis of the System Quality Factors between Korea and China Shopping mall Websites
  • A Study on Comparison Analysis of the System Quality Factors between Korea and China Shopping mall Websites
저자명
Kwon. Young-Jik,Cui. Jun,Kwon. Donghwoon
간행물명
멀티미디어학회논문지
권/호정보
2013년|16권 11호|pp.1315-1324 (10 pages)
발행정보
한국멀티미디어학회
파일정보
정기간행물|ENG|
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기타
이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

This paper mainly focuses on the system quality factors of a website targeted at shopping mall websites in China and Korea. We categorized six system quality factors and formulated hypotheses regarding how those six factors are different. We also conducted an empirical study to verify hypotheses. Statistical data for an empirical study targeted at undergraduate students in Korea and China, having filled in a questionnaire. Reliability of the collected data was measured, and a T-test of the established hypotheses was carried out. The following describes the results that were found. While the shopping mall websites of two countries showed a difference in terms of quick transition of the web pages or images, ease of use, reliability, and accessibility, they did not show the difference in term of accuracy and the short cut function. We analyzed the causes of the verified results and suggested a strategy to implement the effective shopping mall web sites.