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A Meta-analysis of the Relationship between Mediator Factors and Purchasing Intention in E-commerce Studies
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  • A Meta-analysis of the Relationship between Mediator Factors and Purchasing Intention in E-commerce Studies
  • A Meta-analysis of the Relationship between Mediator Factors and Purchasing Intention in E-commerce Studies
저자명
Nam. Soo-Tai,Jin. Chan-Yong,Sim. Jaesung
간행물명
Journal of information and communication convergence engineering
권/호정보
2014년|12권 4호|pp.257-262 (6 pages)
발행정보
한국정보통신학회
파일정보
정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

Meta-analysis is a statistical integration method that delivers an opportunity to overview the entire result by integrating and analyzing many quantitative research results. This study will find meaningful mediator variables for criterion variables that affect purchase and repurchase intentions in e-commerce, on the basis of the results of a meta-analysis. We reviewed a total of 114 e-commerce studies published in Korean journals between 2000 and 2014, where a cause and effect relationship is established between variables that are specified in the conceptual model of this study. In this meta-analysis, the path between trust and purchase intention showed the biggest effect size. The second biggest effect size was found in the path between commitment and purchase intention, while the smallest one was obtained with perceived. Thus, we present the theoretical and practical implications of these results and discuss the differences among these results through a comparative analysis with previous studies.