In this study, we investigated the effect of geographical variations on Sargassum thunbergii morphology to make a taxonomic reconsideration about infraspecific taxa in this species. In order to examine the morphological characteristics of S. thunbergii, total 27 matured and morphologically intact thalli were collected from the east, west and south coast in spring 2011. Interestingly, it was observed that the species populations on the west coast were characterized by short, thin and coarse thallus, and soft texture. However, the populations on the east coast showed thicker thallus, larger leaf and vesicle, and tougher texture. Thallus height of S. thunbergii was found to be similar at both east and west coast. Further, the height of the thallus and lateral branch of the species populations residing south coast were highest whereas the size of leaf and vesicle are shortest, in comparison with east and west coast species. Although morphological characteristics of the north east coast populations corresponded to the original description of S. thunbergii f. latifolium, we could not find exact morphological features and diagnostic characters to distinguish form in S. thunbergii. These results indicated that it is not the optimal characteristics to identify infraspecific form in this species. In contrast, morphological variations may signify the adaptation of this species to local environmental factors. Thus, we recommend that intraspecific morphological variation of S. thunbergii should be carefully used to identify infraspecific taxa.