Objectives This study examined the perception and current utilization of Korean medical clinics in South Korea, focusing on university students in their 20s who live in Seoul. In addition, this study investigated methods for improving positive perception on korean medical clinics. Methods The questionnaire consisted of preference, reliability, professionalism, and modernity of korean medical clinics based on previous researches. The data was collected from 203 students of 6 different universities in Seoul through a direct survey from 4th September to 7th September 2013. The collected data were analyzed by the frequency analysis. Results According to the survey, the university students in Seoul have few chances to visit korean medical clinics, and they do not have enough information about korean medical treatment. Also, only few of them have recognized existence of research on korean medical treatment, and most of them request that korean medical care need to be scientifically proven. Conclusion The study implied that if the perception of preference, reliability, professionalism, and modernity regarding korean medical clinics develops by promoting research achievements, an increasing number of university students in their 20s will take korean medical care.