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South Korean Culture Goes Latin America: Social network analysis of Kpop Tweets in Mexico
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  • South Korean Culture Goes Latin America: Social network analysis of Kpop Tweets in Mexico
  • South Korean Culture Goes Latin America: Social network analysis of Kpop Tweets in Mexico
저자명
Choi. Seong Cheol,Meza. Xanat Vargas,Park. Han Woo
간행물명
International journal of contents
권/호정보
2014년|10권 1호|pp.36-42 (7 pages)
발행정보
한국콘텐츠학회
파일정보
정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

Previous studies of the Korean wave have focused mainly on fan clubs by taking an ethnographic approach in the context of countries in Southeast Asia and, in a minor extension, Europe. This study fills the gap in the literature by providing a social network analysis of Tweets in the context of Mexico. We used the Twitter API in order to collect Twitter comments with the hashtag #kpop from March to August 2012, analyzing them with a set of webometric methodologies. The results indicate that #kpop power Twitterians in Mexico were more likely to be related to the public television broadcast. The sent Tweets were usually related to their programs and promotion for Kpop artists. These Tweets tended to be positive, and according to URLs, not only Kpop but also Korean dramas had considerable influence on the Korean wave in Mexico.