- 산지수협 위판요인의 중요도·만족도 분석 - 굴 수하식 수협을 사례로 -
- ㆍ 저자명
- 송정헌,박보경,Song. Jung-Hun,Park. Bo-Gyeong
- ㆍ 간행물명
- 水産海洋敎育硏究
- ㆍ 권/호정보
- 2014년|26권 2호|pp.322-334 (13 pages)
- ㆍ 발행정보
- 한국수산해양교육학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
In order to enhance consignment sale businesses of fisheries cooperatives, it is needed to seek measures to accept needs of customers who use the fisheries cooperatives consignment sale market by examining recognition of fishermen. Thus, the purpose of this study is to develop measurement items and scales of the consignment sale factors for fishermen of the fisheries cooperatives port consignment sale market, and to determine the difference between consignment sale factors importance and satisfaction of fishermen. For this, it conducted a survey targeting fishermen who use the fishery product port market consignment sale of the oyster hanging fisheries cooperatives. It used the Importance-Satisfaction Analysis (ISA) for an analysis tool.