Objective : The present study was intended to develop a design ideation and evaluation process for the development of ecology-, ergonomics-, and economy-friendly ($E^3$-friendly) products. Background : Due to increasing social and legal requirements on global sustainability, manufacturing companies have made more efforts ever than before for the development of eco-friendly products. However, most eco-friendly products are often criticized due to lacking ergonomic and/or economic considerations. Method : An $E^3$-friendly product development process consisting of (1) survey of eco-friendly products, (2) characterization of eco-friendly products, (3) design ideation for $E^3$-friendly product, and (4) design idea evaluation for $E^3$-friendliness was established and applied to the development of a novel product which supports drinking of daily recommended amount of water. Results : Fifty-five design characteristics were identified by a survey of forty eco-friendly products and incorporated into the proposed ideation and evaluation process. New ideas and design changes were developed effectively using the proposed development process for a novel $E^3$-friendly bottle for support of water drinking. Conclusion : The proposed process was found effective for the development of eco-friendly design ideas and improvements. Application : The proposed system would be of use to develop better design ideas having market competitiveness.