This study assessed and analysed a result of a product design experiment through Product Data Analytics (PDA), to find reasons for failure of some projects in the experiment. PDA is a computer-based data analysis that uses Product Data Management (PDM) databases as its operational databases. The study examines 20 product design projects in the experiment, which are prepared to follow same product development process by using an identical PDM system. The design result in the PDM database is assessed and analysed by On-Line Analytical Processing (OLAP) and data mining tools in PDA. The assesment and analysis reveals the lateness in creation of 3D CAD models as the main reason of the failure.