A direct-lit color-matching liquid crystal display using a lenticular lens array with grouped lens elements that image linear RGB light sources on the RGB subpixels of a color filter to enhance transmittance is designed, simulated, and fabricated. The RGB LED linear light sources were fabricated using small RGB LEDs in a linear array arrangement, and the lenticular lens array consisted of eight units of the same structure with a gap of 2.19 mm. The optical transmittance of the liquid crystal panel was improved by as much as 240% due to the color matching.