This paper presents a video bitrate converter for baseline profile in H.264/AVC standards to control a selective coding scheme for several applications such as tactical scenes or multimedia area. Transmission channels have various capacities according to the application area, and the bitstream stored in computer should be converted in order not to exceed the capacities of a transmission channel. So the problem is how to convert compressed bitsreams of a given bit-rate into compressed bitsreams of other bit-rates. Such a specific transcoding problem in this paper is referred to as bit-rate conversion. Several researches have been done on bit-rate conversion for the bitstreams compressed by MPEG or H.264/AVC. But the existing schemes are not suitable for selective coding scheme because it needs to recover interest regions better image quality than background. So we propose a new bit-rate converter which considers the importance between interest regions and background.