- 중국 스트리트 패션의 지역적 특성에 따른 선호 원피스 디자인 분석 - 2012년 S/S 중국 베이징, 심천 중심으로 -
- ㆍ 저자명
- 유정민,이인성,Yoo. Jungmin,Lee. Inseong
- ㆍ 간행물명
- 服飾
- ㆍ 권/호정보
- 2014년|64권 6호|pp.161-175 (15 pages)
- ㆍ 발행정보
- 한국복식학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This paper investigates the differences between characteristics of street fashions due to regional and cultural differences in southern and northern region of China. Beijing and Shenzhen were chosen as representative cities for the two areas. Empirical research and literature study were performed for this study. Empirical studies were performed by using a total of 708 images of dresses, which were collected through direct imaging. Through discussion with experts, the collected data were classified into five categories; Modern trendy, Romantic, Easy casual, Ethnic, and Classical/Traditional. The data was analyzed by using cross tabulation and frequency analysis. Content analysis for each category was also conducted. As a consequence of this study, a significant difference between Beijing and Shenzhen were observed. As a city, which puts emphasis on practicality and modernity, Beijing showed a higher frequency of modern and trendy style than the other city. On the other hand, Shenzhen showed a higher frequency of romantic style and was distinguished as a city of femininity and decorative preference of fashion style. This study intends to contribute to the academic community of Chinese fashion and to help Korean clothing companies to be launched in Chinese market in the future.