A novel 12/10 axial field switched reluctance motor (AF-SRM) is proposed for cooling fan applications in this paper. Unlike from conventional structures, the proposed motor uses the axial field instead of the radio field, the rotor is constructed from a series of discrete segments, and the stator poles are constructed from two types of stator poles: exciting and auxiliary poles. This concept improves the torque capability of a previous design by reducing the copper volume, which leads to a higher efficiency. To verify the proposed structure, the finite element method (FEM) and Matlab-Simulink are employed to get characteristics of the proposed SRM. Finally, a prototype of the proposed motor was tested for characteristic comparisons.