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The Role of Market Orientation and Organizational Innovativeness in Enhancing the Supply Chain Agility of Korean Apparel Firms
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  • The Role of Market Orientation and Organizational Innovativeness in Enhancing the Supply Chain Agility of Korean Apparel Firms
  • The Role of Market Orientation and Organizational Innovativeness in Enhancing the Supply Chain Agility of Korean Apparel Firms
저자명
Yoon. Taeyoung,Koh. Ae-Ran,Jin. Byoungho
간행물명
한국의류학회지
권/호정보
2014년|38권 5호|pp.718-732 (15 pages)
발행정보
한국의류학회
파일정보
정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

This study investigates the effects of two organizational variables (market orientation and organizational innovativeness) and the interaction between these two variables on supply chain agility as well as examines the moderating effect of 1) firm size and 2) the extent of global sourcing. Employing a web-based e-mail survey method, the study issued 1,320 questionnaires to South Korea apparel manufacturing companies; data from 147 completed surveys were analyzed. Market orientation, organizational innovativeness, and the interaction between the two variables positively affect supply chain agility. Firm size and global sourcing do not have any significant moderating effects on the relationship between organizational characteristics and supply chain agility. Companies with high market orientation and high organizational innovativeness have more agile supply chains than companies with only market orientation or organizational innovativeness. Firms need to effectively enhance market orientation and organizational innovativeness simultaneously to enhance supply chain agility. The lack of a moderating effect from firm size suggests that all companies should promote a greater degree of market orientation and organizational innovativeness to enhance supply chain agility regardless of firm size.