We investigated the effects of feeding rate on the growth, blood components, and histology of sub-adult olive flounder Paralichthys olivaceus. Optimum feeding rate (initial fish mean weight : $384.2{pm}5.91g$) was determined under the optimum water temperature. Two replicated groups of fish were fed a commercial diet at rates of 0%, 0.3%, 0.5%, and 0.7% body weight (BW) per day, and to satiation. The feeding trial was conducted using a flow-through system with ten 1.2-metric ton aquaria receiving filtered seawater at $20-24.5^{circ}C$ for 3 weeks. After the feeding trial, the weight gain (WG) and specific growth rate (SGR) were significantly higher in fish fed at 0.7% BW/day and those fed to satiation (0.9% BW/day) than in fish fed at other feeding rates or in the unfed fish. These parameters were negative and significantly lower in the unfed fish than in those fed the experimental diet at all feeding rates. There were no significant differences in WG and SGR among fish fed at 0.3 and 0.5% BW/day and among those fed at 0.7% BW/day and to satiation. The histological changes in the hepatopancreas, kidney, and anterior intestine of fish fed at 0, 0.5, and 0.9 % BW/day did not differ much. Broken-line regression analysis of weight gain showed that the optimum feeding rate of olive flounder weighing 384 g was 0.74% BW per day at the optimum water temperatures.