Consider a p-variate normal distribution ($p-q{geq}3$, q = rank($P_V$) with a projection matrix $P_V$). Using a simple property of noncentral chi square distribution, the generalized Bayes estimators dominating the James-Stein estimator shrinking towards projection vectors under quadratic loss are given based on the methods of Brown, Brewster and Zidek for estimating a normal variance. This result can be extended the cases where covariance matrix is completely unknown or ${sum}={sigma}^2I$ for an unknown scalar ${sigma}^2$.