Relationships between consumer socialization factors and socioeconomic characteristics and consumptionism propensity were examined using a sample of 529 middle school students in Inchon, Korea. OL.S regression was utilized. ＇Communication with friend＇ and ＇acceptance of mass media＇ had significant positive effects on ＇ego-identity developing and differentiating by uniqueness＇ and ＇other oriented and appearance pursuing＇ propensity, whereas had a significant negative effect on ＇consumption orientation＇, ＇Communication with mother＇ had a significant positive effect on ＇consumption orientation＇. Boys where significantly higher than girls in ＇ego-identity developing and differentiating by uniqueness＇ and girls were significantly higher than boys in ＇other oriented and appearance pursuing＇. ＇Income had significant positive effects on ego-identity developing and differentiating by uniqueness＇.