In this study, we investigated the feasibility of non-destructive determination of internal quality factors of Fuji apple fruit using near infrared(NIR) reflectance spectroscopy and developed the calibration models. As the reference methods, refractometer, titration and texture analyzer for sugar content, acidity and firmness were used, respectively. Samples were scanned from 1100∼2500nm with InfraAlyzer 500C spectrometer and SESAME software was used for data analysis. A multiple linear regression(MLR) analysis was performed to develop the calibrations. The correlation coefficient(R) and standard error of prediction(SEP) were as follows; 0.91, 0.41$^{circ}$Brix for sugar content, 0.90, 0.04% for acidity and 0.84, 0.094 kg for firmness, respectively. This study shows that NIR spectroscopy can be used to evaluate the sugar content acidity and firmness of apple fruit with acceptable accuracy.