Older people have been reported to spend a great deal of time
engaged in a variety of leisure activities. The purpose of the
present study is to review the theoretical validity of time-style and
to draw out policy implications in the realm of old people’s leisure
activities. Time-style characterizes a set of people’s decisions
relating to the allocation of time among various activities involved
in their consumption. Time-style is a fairly enduring aspect of the
self, changeable only over a relatively long period of time. Older
people’s leisure behavior and consumption patterns could be
explained by their time-style. Four dimensions of time-style are
social orientation, temporal orientation, planning orientation, and
poly-chronic orientation. In conclusion, older people’s time-style
seems to influence the choice and utilization of leisure services.
That is, all four dimensions of time-style could have a systematic
effect on older people’s leisure needs and utilization. Policy-makers
should be able to realize the full value of time-style in targeting
older consumers.