This study aims to draw policy implications by analyzing private education
institutes' methods and characteristics of consultations for college application
and career choice. For the purpose, analysis of their homepages and direct
and telephone interviews were proceeded with appropriate analysis items.
The result reveals four facts: Fist, private institutes' counselling systems for
college entrance are relatively well developed, whereas their consultations
methods for career choice are rather limited. Second, institutes specializing
in career counselling were short of consultations for college entrance, vice
versa. Third, though not fully yet, they are connected and the connection is
expected to expand. Fourth, expenditures on these consultations will increase
as they are provided with customized counselling based on customers' needs
Therefore, the government should take effective measures after thorough
examination on status of private institutes' consultation services and causes
of their prevalence. Also, it needs to have public schools provide
comprehensive consultation systems for study plans, career choice and
college entrance, altogether. As a solution, suggested here is establishment
of comprehensive services by EBS, in which general diagnoses on students,
consultations on career choice, college entrance as well as contents for
study subjects are provided.