This study aims to understand how to utilize bag data and measures to establish business strategies. In
the past, the management information system, the independent infra-based architecture, had a limit in
processing data with active decision-making according to the real-time managers’ decision-making supports
based on batch processing. However, real-time data analysis and prediction have become possible through
the rapid development of information technology, and now, the management information system can be
established to react actively to fast-changing external environmental changes. Real-time data analysis
methods include semantic search, social network search, and pattern-based information analysis search. We
studied how to apply the analyzed data through such methods to establish measures to business strategies.