This study was conducted to verify whether image of characters differ due to cultural differences or not between Japan and South Korea. Survey participants were 256 child-care providers in Japan and 158 child- care providers in South Korea In this study we could verify that child-care providers of Japan as well as South Korea would like to recommend a character that conveys the feeling of "vigor" to children. We can also say that "vigor" and "w따mth" that child- care providers of Japan seek from characters and "emotions not in abundance", "vigor" and "elegance" that child- care providers of South Korea seek from characters are the characteristics and attributes that they would the children to acquire. Moreover, it also came to light that there is tendency to recommend ones favorite character to children. This is because, not only the favorite character can be given to children without any worries due to farniliarity with that character, it also becomes a mean of sharing favorite thing with children and communicated with children