The purpose of this study is to identify the important factors to introduce crowdfunding in the swine
industry and prioritize the factors. In addition, the study systematically analyzed the subjective assessment
values toward the weight of importance in introducing the factors between the investor group and
loan-applicant group, and dissect the importance between the groups. As an important selection and evaluation factor for successfully attracting crowdfunding in the swine industry, this research applies
Analytic Hierarchy Process (AHP) decision-making method to develop the model of sustainable growth.
The result from the analysis of data collected in this study showed that both the investor group and the
loan-applicant group considered the tangible assets to be the most important factor in applying
crowdfunding in the swine industry. Thus, the protection of investors should be resolved first by providing
collateral rather than insisting on the conventional crowdfunding method that only stresses credit aspects.
The investor group and the loan-applicant group also judged the loan amount as an important factor,
suggesting that smooth and sufficient investment should be secured for the loan-applicant group. In addition,
the platform should set detailed regulations, commissions, and policies, while the financial field should
essentially introduce credit rating models. Little previous research has been done on introducing
crowdfunding in the swine industry, although crowdfunding has recently been a hot issue. The contribution
of this study is significant in prioritizing the factors to introduce crowdfunding in the swine industry.