This study aimed at improving service quality of users of social welfare
centers by analyzing empirically which factors of welfare institutional view
of the officers of social welfare centers are affecting on service quality of
private commissioned social welfare centers requiring changes due to the
recent increase of various welfare policies. This study has been made
around welfare institutional view of the officers of social welfare centers
who directly take charge in social welfare center works in local
governments. Accordingly, service quality, a dependent variable was
consisted of variables of tangibility, reliability, reactivity, certainty, and
empathy by SERVQUAL scale. On the other hand, independent variables
was set as pride in work, recognition of welfare system, main agent of
welfare responsibility, and desire for welfare policy. To verify research
hypothesis, survey and various statistic techniques were used and through
these activities, it was possible to verify a series of factors. Results of
analysis show that main agent of welfare responsibility and desire for
welfare policy have a direct impact on service quality. This result comes
from the officers' extraordinary responsibilities for welfare and desire for
welfare policy because they are bureaucrats who directly take charge of the
nation's welfare affairs. On the other hand, pride in work and recognition of
welfare system showed that they had not positive impact statistically. It
seems that the officers want to be responsible for other works due to
heavy work road arising from the increase of rapid changing welfare policy
and they recognize that people don't want to work as welfare enlarges.
Accordingly, to enhance service quality of social welfare centers, welfare institutional view of the officers who provide welfare service should be
regarded as more important. This study is significant in a respect which
factors affected on the officers' welfare institutional view regarding service
quality of private commissioned social welfare centers and there are
important implications on the practical aspects that it can be enlarged and
utilized into the areas of private commissioned social welfare facilities.