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호텔 식음료이벤트 기획모델 연구
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  • 호텔 식음료이벤트 기획모델 연구
  • A Study on Planning Model of Hotel Food & Beverage Event
저자명
김동준
간행물명
관광서비스연구
권/호정보
2010년|10권 1호(통권19호)|pp.1-18 (18 pages)
발행정보
한국관광서비스학회|한국
파일정보
정기간행물|KOR| 이미지(0.54MB)
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서지반출

영문초록

The purpose of this study is to establish the planning model of hotel food & beverage event. Therefore this study investigated about hotel event, hotel food & beverage event and case study of food & beverage planning of five-star hotel in seoul. For achieving the purpose of this study, a literature research, survey and experience of researcher were conducted as study methods. The results of the practical analysis can be summarized as follows. First, Hotel food & beverage event is not only manu event of restaurant in hotel, but tool of contribution for hotel. Hotel food & beverage event includes banquet event, special event, personal service and culture planning as art performance. Second, Hotel food & beverage event has factor of package product and entertainment related to hotel food & beverage. Third, It is established planning model of hotel food & beverage event which consist of eight steps from starting hotel annual planning. The planning model represents cooking function, meeting of corporation in hotel, management of performer and stage staffs, etc. That is process of detail planning which shows hotel character. On the other hand, this study had a limitation in possibility of subjectivity based on researcher's experience, problem of generalization for hotel event case study and lack of hotel event planning studies.

목차

I. 서론
II. 이론적 배경
  1. 호텔이벤트의 개념과 효과
  2. 호텔 식음료이벤트의 개념과 유형
  3. 호텔 식음료이벤트 사례분석
III. 호텔 식음료이벤트 기획모델
  1. 호텔이벤트 기획과정 연구
  2. 호텔 식음료이벤트 기획모델 도출
IV. 결론 및 시사점
참고문헌
ABSTRACT

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