기관회원 [로그인]
소속기관에서 받은 아이디, 비밀번호를 입력해 주세요.
개인회원 [로그인]

비회원 구매시 입력하신 핸드폰번호를 입력해 주세요.
본인 인증 후 구매내역을 확인하실 수 있습니다.

회원가입
서지반출
외식업체 내부마케팅이 종사원의 직무만족, 조직몰입 및 이직의도에 미치는 영향 연구
[STEP1]서지반출 형식 선택
파일형식
@
서지도구
SNS
기타
[STEP2]서지반출 정보 선택
  • 제목
  • URL
돌아가기
확인
취소
  • 외식업체 내부마케팅이 종사원의 직무만족, 조직몰입 및 이직의도에 미치는 영향 연구
  • The Effects of Internal Marketing on Job Satisfaction, Organizational Commitment, and Turnover Intention in Food Service Industry Employees
저자명
박현석,유영진,정연국
간행물명
관광서비스연구
권/호정보
2010년|10권 1호(통권19호)|pp.36-57 (22 pages)
발행정보
한국관광서비스학회|한국
파일정보
정기간행물|KOR| 이미지(0.54MB)
주제분야
사회과학
서지반출

영문초록

This studies were engaged to investigate the effects of internal marketing in Food Service Industry on job satisfaction, organizational commitment, and turnover intention of employees. Customer satisfaction was very important in surviving and prospering of Food Service Industry and one of good method getting competitive advantages. However, a strong customer satisfaction is preceded by employee satisfaction in that service is delivered by face-to-face contacts with customers. Therefore, this study explores that internal marketing increase job satisfaction, organizational commitment, and turnover intention. Also this study investigates that organizational commitment gets higher by providing turnover intention decreases by providing job satisfaction and organizational commitment. In order to attain the purpose of this study, first, this dissertation processed literature reviews, second, research model was designed and hypotheses were extracted, third, to test hypotheses, 303 questionnaires were analyzed. The samples are employees that work at family restaurants in City of Dae-gu. The results were summarized as follows. The First, The Job satisfaction, Organizational commitment, and turnover intention were affect by internal marketing of Food Service Industry. The Second, Turnover intention of employee were affected by their Job satisfaction. The Third, Turnover intention of employees was affected by their Organizational commitment.

목차

Ⅰ. 서론
Ⅱ. 이론적 배경
  1. 내부마케팅의 개념
  2. 직무만족의 개념
  3. 직무몰입의 개념
  4. 이직의도의 개념
Ⅲ. 실증조사 방법
  1. 연구모형 및 가설
  2. 조사방법
  3. 설문지 구성 및 분석방법
Ⅳ. 결과 분석
  1. 인구통계학적 특성
  2. 내부마케팅에 대한 신뢰도와 타당도 분석
  3. 연구가설의 검증
Ⅴ. 결론 및 요약
참고문헌
ABSTRACT

구매하기 (5,100)