This study investigated relationship with hotel internal customer satisfaction, customer orientation and service quality which can make judge hotel quality etc. based on more correct and systematic examination about desire for recent hotel internal customer satisfaction. Based on the results, this study tried to suggest hotel internal marketing strategy according customer satisfaction. The study results are as follows. First, as a result of analyzing factors of hotel internal customer satisfaction, it was identified that factors of related organization and business coordination are classed. Second, as a result of identifying influences of hotel internal customer satisfaction on customer orientation, for related organization is important factor. Third, It was analyzed that factor to affect service quality of hotel internal customer satisfaction was showed. To improve hotel service quality, measures to increase hotel internal customer satisfaction and customer orientation are required. And it was suggested that measures for improving hotel internal customer satisfaction related strategy are needed.