The purpose of this study is the examination of the relationship of the selection attributes of Korean restaurant, the customer satisfaction and the revisit intention of the chinese. In order to achieve this purpose, the 280 questionnaires were conducted and the 211 questionnaires were used for the analysis. According to the analysis, the results are as follows. First, the selection attributes of Korean restaurant except the menu had a significant impact on the customer satisfaction. Second, the customer satisfaction influenced significantly on the revisit intention. Third, the selection attributes of the Korean restaurant were differentiated by the demographic characteristics. Forth, the selection attributes of the Korean restaurant were differentiated by the visiting frequency among the using characteristics.
I. 서론 II. 이론적 배경 1. 선택속성 2. 고객만족 3. 재방문의도 III. 연구설계 1. 연구모형 2. 가설의 설정 3. 변수의 조작적 정의 4. 분석방법 IV. 분석결과 1. 표본의 일반적 특성 2. 신뢰성 및 타당성 분석 3. 가설의 검증 V. 결론 참고문헌 ABSTRACT
