Management consulting has become the sunny industry because of the broad prospective market in China. Especially when China enters WTO, management consulting in China meets its rare chance. But at the same time, we should know there exist risks and win as well as opportunities and threats with the international competition. We'd better coordinate our thoughts, tracing back the development of the world-wide management consulting. It's time to deeply analyze our strengths and weakness, recognize opportunities and threats, make the developing strategies. The article is to announce the role of chinese management consulting firm in the process of the enterprise strategy management. There are appropriate strategies which adapt to the environment in different developing phases. It also states the scientific and artistic implementations which help to strengthen ourselves. Through the analysis of the whole article, there are some conclusions below: Firstly, as a sunny industry in China, how to hold the developing trends of the management consulting is the opportunity and challenge of chinese management consulting. Secondiy. the peculiar virte of the economic enviroment decides the differences of demands in management consulting. which also leads to the special requests to the abilities in chinese management consulting firms. it just like the lack of modern management system and inperfection of basic management without industry revolution in chinese economic development. so it is of great importance to strengthen the basic management in chinnese management consulting firms. thirdly, there are some points to be cared, which are consulting aims and expectations, scientific property and operation of the schemes. the change of the manager's thoughts and the strategic slection of the schemes.