21세기 들어 급속도의 과학문명과 정보통신의 발달로 인해 사회 전반에 걸쳐 지식과 정보의 보급 및 이용량이 폭발적으로 증가하였으며, 사람들의 지식습득 속도보다 정보와 지식의 보급 속도가 더 빠른 시대를 맞이하게 되었다. 다양화, 정보화, 세계화라고 함축하여 말할 수 있는 현대사회는 창의성과 다양성이 요구하는 시대라 할 수 있지만, 박일희(1999)는 물질 만능주의와 첨단과학 기술이 인간성 상실과 도덕, 윤리의식 부재 등의 문제를 야기 시키고 있고 가정과 학교생활에서도 급격한 사회 환경의 변화로 인해 흥미와 의욕을 잃어버리고 단조롭고 무미건조한 생활을 하기에 이르렀다고 지적하였다.
The purpose of this study was to examine the relationship between service quality and intention to continue participation in sports club. To achieve the purpose of study, 386 samples who were 4th, 5th, and 6th grade in elementary school, and participated in sport clubs were selected by using convenience sampling method. Questionnaire developed by Huh(1997) and used by Bang(2003)was used to measure the service quality in sports club. Also, questionnaire used by Jang(2005) was modified to measure the intention to continue participation in sports club. Frequency analysis, Cronbach α, confirmatory factor analysis were used to examine the reliability and validity of questionnaires. T-test and ANOVA were also used to find out the difference between socio-demographic variables and independent/dependent variables. relationship between service quality and intention to continue participation in sports club was examined by using multiple regression. The results of this study were as follows. First, male students showed higher satisfaction on service quality of the sport club and higher intention to continue participation in sport club than female\'s. Second, students in lower grade showed higher satisfaction of program in service quality. Third, service quality of sports club significantly influenced positive intention to continue participation in sports club. ※ Key words : service quality, intention, participation, sports club
I. 서론 II. 연구방법 III. 연구결과 IV. 논의 및 결론 참고문헌 ABSTRACT
