Despite the public health risks to international workers and the urgency to
reach them with appropriate public health services and information, few
strategies to do so have achieved both effectiveness and sustainability. The
present article proposes the identification, recruitment, and activation of
informal opinion leaders, a strategy that utilizes interpersonal influence through existing advice-seeking networks among the target population.
Coupled with an explanation about recruitment and selection of informal
opinion leaders, this article focuses on effectiveness, sustainability, cultural
relevancy, efficiency, and applicability of the informal opinion leader
strategy for promoting public health information and services among
international workers.