The effective recovery of medical services contributes to reduction in marketing costs for new customer attraction and improvement in the business performance of long term. So it is needed to research many different factors that may affect the medical service recovery. In this sense, the purpose of this study was to determine the effects of medical service recovery and revisiting intention according to customer s psychographic attitudes towards complaining. The study conducted a questionnaire survey of persons who had ever used medical services with complaint experience. From the survey, 223 sheets of the questionnaire as filled-in were collected, and analyzed The data analysis by SPSS 19.0 and AMOS 21.0. The findings of this study can be summarized as follows. Individualism and Conservatism were found to have significant effects on distributive justice, procedural justice. Sense of Justice was found to have significant effects on distributive justice, procedural justice and interactional justice. Self-Confidence was found to have significant effects on procedural justice. Distribution justice and procedural justice have a significant effect on revisiting intention. These findings overall suggest that medical service providers’ service recovery effort based on their prediction of customers’ psychographic attitudes towards complaining could be a differentiate strategy that effectively realizes the recovery of medical services.