This study aims to shed light on the impact of technologies such as virtual reality, big data, artificial intelligence, machine learning and robot technology, which are the core technologies of the Fourth Industrial Revolution, on the innovative museum services, and to prospect the forthcoming changes due to the advent of Museum 3.0. To achieve these aims, I review the case studies of Google Art Project, VR applications, the Virtual Human Guide, VR interactive media, big data analyses on visitor and collection, machine learning-based visitor number predicting, artificial intelligence and machine learning-based artwork analysis and reproduction, and robot tour guide through literature research. It is noteworthy that most technology-based innovation services covered in this study are more dependent on external agencies than museum capabilities, and the majority of cases remain in pilot or one-time based operation. Along with the arrival of the era of the Fourth Industrial Revolution, museums need to reinterpret the meaning of the museum s mission and viewing experience from a variety of perspective before considering the acceptance of technology and its application. In this context, the Fourth Industrial Revolution technologies will present a dynamic paradigm and possibility to museums to create value in viewing experience through technology as well as the philosophical thought of the cultural heritage achieved by mankind.