Back in the day, it was called the ‘Grooming guys’ who have interest in the fashion and the beauty among men, also the number was very few. It represents more than a third of the world s population, and estimated to account for 50 percent of the world s economic population by 2020. This generation will have a great influence on the market flow. the purpose of this study is understanding the lifestyle of the millennial generation, building up the basic data that will help to develop men’s cosmetic products, marketing strategies, knowing the perception of men s make-up on the general characteristics, usage status, and the purchasing behavior. As a result of investigating the range of men s makeup, the older subjects prefer the skin expressions, subjects from 26 to 30 years prefer the skin + eyebrows, and the younger subjects prefer the skin + eyebrows + lips. This study shows the different interest depending on the age. In particular, men of the millennial generation tend to buy their own products through the online markets.\nWhen it comes to the purchase, most of them spend between 3 to 40 thousand-won for the makeup products. And it turns out that they prefer to spend the products between 1 to 20 thousand-won. The reasons for repurchasing the products were ‘satisfying with the effect’ (32.7%), and ‘feeling good’ (29.8%).\nit seems that if products well-fit for the person they are desired to use it again.