In this perspective, the study is to find out what motivation makes people continuously participate in DSLR camera club, on of digital leisure activities, by conducting qualitative research. This study used in-depth interview for 7 research participants and triangulation and member check were applied to enhance validity and reliability. As a result, two factors of continuing motivation were emerged as individual and social motivations. Individual motivation was divided in three sub-themes such as self-style, pursuing to recording life and challenge. Social motivation was composed of four sub-themes such as approval, pleasure by others, ostentation and sociality. These motivations are interacted each other in leisure activity.
Key Words: digital, DSLR camera, club, continuing motivation, ethnography, qualitative research