급격한 산업화와 정보통신기술의 혁명은 경제 적․시간적 여유의 증가를 야기 시켰다. 이로 인해 생활양식이 매우 복잡하고 다양하게 세분화되면서, 시간을 사용하는 소비자는 동일시간에 할당해야 할 활동이 과거에 비해 크게 증가하였다. 그리고 사회구성원들로 하여금 의식주 충족을 위한 생산 력 증대뿐만 아니라, 삶의 질을 향상시키는 문제에 관심을 갖게 했으며, 이에 따라 여가활동에 대한 중요성이 강조 되고 있다(윤소영, 차경욱, 2004).
This research paper aimed at investigating the relationships between type of consumer perception of time and leisure spending behavior fousing on from 20s to 40s. Analysis was performed by using SPSS 12.O. As for basic analytical works, frequency analysis and factor analysis were used, and to analyze research topics, ANOVA, crosstabs, and regression analysis were conducted. The results were as follows: First, it has become more important to understand leisure motivation and desires therefore according to development of leisure services market. Second, it is thought that the results of this research could be utilized as basic materials in order to establish leisure spending environments or to devise leisure education program to fit the environments. Also, in the aspect of corporation, the resulting data and information could be utilized in time of designing leisure products so as to be suit each characteristic. Third, results from analysis revealed that consumer perception of time was closely related to such demographic variables as marital status, monthly individual income, occupation, and schooling, etc. It is thought that leisure spending behavior profile for any individual could be established by carefully reviewing relationship between consumer perception of time and leisure spending behavior
I. 서론 II. 관련연구 고찰 Ⅲ. 연구방법 IV. 연구결과 및 논의 V. 결론 참고문헌
