The purpose of this study was to examine the influence of health perception of university student multimedia health education program on well-being-oriented behavior. The participants of this study consisted of 339 university students selected from 4 universities located in Seoul, Gyeongi, Chungbuk, and Chungnam, Korea,which are located in 4 universities districts. Samples were extracted by convenient sampling method. 339 data were collected in this study except data which did not respond or trustlessly responded. In data processing, via
SPSS 18.0 version for Window, frequency analysis, exploratory factor analysis, Cronbach's ɑ, Pearson's correlation analysis and regression analysis were conducted in order to study the relationship between health perception and well-being-oriented behavior. The following were result of the study. First, university students' health perception influence on environment-friendly activities. Second, university students' health perception influence on well-being
dietary life. Third, university students' health perception influence on pastime-oriented. Finally, university students' health perception influence on well-being product purchase.