Motivation to learn needs to be considered systematically and systemically when instructional designers designing WBI for corporate education. Systematic approach means taking analytic perspective on motivational issues, whereas systemic approach means understanding one part with its relation to other parts influencing each other. From the systematic analysis of motivational issues, three types of motivation can be conceptualized: initiating motivation, persevering motivation, and continuing motivation. From the systemic view on motivation, three categories of factors can be listed: personal factors, outside-instruction factors, and inside-instruction factors. Based on the above discussion, this article suggests how to apply ARCS model in understanding initiating motivation and persevering motivation. For example, initiating motivation is conceptualized as the direction and intensity of initiation of learning which is driven by individuals\' perceived attention, relevance, confidence, and satisfaction for the given corporate WBI. Again, persevering motivation is defined as the direction and intensity of perseverance which is influenced by individuals\' perceived attention, relevance, confidence, and satisfaction from the WBI they are studying. Furthermore, this article suggests how to deal with motivational issues related to initiating motivation and persevering motivation. For example, relevance is emphasized as a critical condition to enhance initiating motivation as well as persevering motivation. That is, firstly, why employees want to study needs to be considered. And secondly, motive matching should be considered because learners tend to feel isolated due to the distance of time and space between instructors and other learners.