In the field of multicultural counseling, client-clinician ethnic match has been widely advocated for better outcomes in treatment. There is, however, a dearth of studies that address specifically how and why ethnic match facilitate the therapeutic process. This study examined important issues based on a clinical case of ethnic match of Korean therapist and Korean client conducted in the U.S.A. Clinical issues surrounding languages, titles, self-disclosure, and gift-giving were discussed. Results indicated that ethnic match in multicultural counseling tend to facilitate the therapeutic process by cultivating common understanding of subtle cultural nuances in the client-clinician relationship, when the clinician approaches the treatment with a heightened sense of cultural awareness and a willingness to examine the clinician's own biases. Clinical implications based on the results were made.