Contemporaries get new information every day in cultural environment that continuously produces visual images. In this context, the validity of visual culture studies is to help students not to thoughtlessly accept visual messages including advertisements when they are faced with such things, but is to help them to orient themselves. Like so, it is urgent for students to be educated so that they can adapt themselves to visual culture. Also, art education needs to present the systematic standard for producing and analyzing visual images in visual culture studies. Thus, the purpose of this study is to present pedagogy that enables students to interpret the texts of advertising pictures in order that they may cope with visual effect-centered culture critically, introspectively and actively. In order to do so, a critico-pedagogy was developed on the basis of the analysis framework for pictorial texts and it was applied to the actual spot. The following is an expectable effect in this study. The test group, to which the pictorial text analysis-based critico-pedagogy against commercial advertisements was applied, will enhance their artistic knowledge, the uptake of art, appreciative power and expressive ability more than the control group to which normal pedagogy was applied. In result, such results will have an effect on the scholastic performance measured by the practical test and the formative test. The results of this study came out as in the following: pictorial text analysis-based critico-pedagogy against commercial advertisements was more effective to enhance the scholastic performance of learners, as compared to traditional pedagogy. Accordingly, the pedagogy presented in this study is expected to positively enable students to interpret pictorial texts dispassionately on the premise that the goal of education in visual art is to enhance cognition and criticism on various visual images.