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The Development of Sustainable Growth Strategy Model based on the User Tendency in the Online Game Services
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  • The Development of Sustainable Growth Strategy Model based on the User Tendency in the Online Game Services
ㆍ 저자명
최용석,권혁인,주희엽,김대진,박종석
ㆍ 간행물명
미디어스토리텔링
ㆍ 권/호정보
2014년|1권 (통권1호)|pp.113-118 (6 pages)
ㆍ 발행정보
미디어스토리텔링학회|한국
ㆍ 파일정보
정기간행물|ENG|
PDF텍스트(0.32MB)
ㆍ 주제분야
인문학
서지반출

영문초록

Currently the online game market continues growing, but there is anabsence of appropriate strategies of corporation. In addition the strategic game management has been required to respond the reaction of customers as time goes by. So in this study, we analyze the typical forms of user types in MMORPG (Massive Multiplayer Online Role Playing Game) based on PLC. We suggested that there is a difference in the ratio of user types as fighter, leader, socialiser and trader of PLC’s phase.

목차

Ⅰ. Introduction
Ⅱ. Theoretical background and previous research
Ⅲ. Developing Process
Ⅳ. Developing Process
Ⅴ. Conclusions

키워드

On-line gameMMORPGUser-typePLCPLMSustainable Growth Strategy

참고문헌 (11건)

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  • Byeong-Cheol, Nam,Ki-Tae Bae.: Quantitative Analysis of Flow in MMORPG Games Journal of Korea Game Society, 11:3, 73-84(2011)
  • Product Lifecycle Management : Empowering the Future of Business, A CIM data Report(2002)
  • Nick Yee.: The Demographics, Motivations,and Derived Experiences of Usersof Massively Multi-User OnlineGraphical Environments, Presence, 15:3, 309.329(2006)
  • Hong-baeJun.: A Study on the Concept of Product Lifecycle Managementand its Applications for each Lifecycle phase, Enture Journal of Information Technology, 9:1, 159-167(2010)
  • Online Game Industry Research for credit, Hana Institute of Finance(2007)
  • Goan-chul Jung.: A study on the MMORPG User Typology, The Graduate School of Korea University(2006)
  • Young-Yim Do.: Self-recognitions and Self-changes in On-line Game World, The Graduate School Yonsei University(2009)
  • Sohye Lim, Nohil Park.: MMORPG users’ Motivation and the Spill-over Effect on their off-line Leadership Development, Korean journal of journalism & communication studies, 51:5, 322-485(2007)
  • Hyung-won Jung.: A Study on the Legalization of cash Transactions in MMORPG Items, Graduate School of Sangmyung University(2009)
  • Hyeong-In Kwon, Yong-Seok Choi, Sang-Woo Lee.: A Study on the Way of On-line Game service, Korean journal of Society For Computer Game, 24:4, 61-71(2011)
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