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131.

Message-Culture Congruency Effects in the Context of PSAs for Preventive Health Exams Targeting Asian Women: Comparison between Asian and European Women in the United States

Soojung Kim, Jisu Huh 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 50 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2014, Vol.10 3 75-124 (50 pages)

Soojung Kim, Jisu Huh 저
...
- 7,900원
of a culturally incongruent message among young Asian women: the culturally incongruent message generated significantly lower message-related cognitive responses and lower behavioral intention. Such effects were not observed among European Americans. The findings contribute not only to the growing research stream on advertising message-culture congruency effects, but also to health communication research and campaign development, especially targeting medically underserved cultural groups.
132.

의약광고의 현황과 전망: 한국, 일본, 홍콩, 호주, 미국 5개국을 중심으로

백혜진, 이혜규, CarolusL.C.Praet, KaraChan, P.MonicaChien, 허지수, GlenT.Cameron 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 63 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2011, Vol.3 No.1 1 1-63 (63 pages)

백혜진, 이혜규, CarolusL.C.Praet, KaraChan, P.MonicaChien, 허지수, GlenT.Cameron 저
...
- 9,200원
의약 산업은 질병 및 사망률 감소를 위한 노력, 의학 시설 및 치료 기술의 발전, 인구의 노령 화 등으로 인해 세계적으로 가장 각광받고 있는 산업 중 하나이다.그러나 의약 광고는 국민 건강 과의 밀접한 관계로 인해 정부 기관으로부터 강한 규제와 함께, 의학 단체, 보건 관계자 및 연구 자들의 감시를 받아왔다. 이렇듯 의약 산업에 얽힌 복잡한 이해관계는 실무자들과 연구자들의 범 국가적인 논의를 필요로 한다. 특히, 세계적 경제 침체는 처방 약품(Direct-to-consumer advertising [DTC]) 광고의 집행을 허용하라는 일부의...
133.

Helping Academic Underachievers by Enhancing Emotional and Cognitive Capabilities

Tan Oon Seng 부산대학교 교육발전연구소 교육혁신연구 21 Pages

부산대학교 교육발전연구소 교육혁신연구 2009, 제 19권 제 2호 2 13-33 (21 pages)

Tan Oon Seng 저
...
- 5,000원
134.

The Scriptural Basis of S.N. Goenka’s Vipassana Body Scanning Technique

MichaelS.Drummond 한국불교상담학회 불교상담학연구 9 Pages

한국불교상담학회 불교상담학연구 2010, 제 2권 1호 1 1-9 (9 pages)

MichaelS.Drummond 저
...
- 3,000원
135.

A Lesson from Lao-tzu: Peaceful Mind as the Locus of Counseling

김성훈 한국상담평가학회 상담평가연구 7 Pages

한국상담평가학회 상담평가연구 2010, Vol.3 No.2 6 75-81 (7 pages)

김성훈 저
...
- 3,000원
오늘날 우리는 너무나 바쁘다. 항상 무엇인가를 하고 있지만, 정작 자신이 하고 있는 일의 의미가 무엇인지는 잘 묻지 않는다. 그 가운에 현대인들은 심신의 피로와 스트레스를 경험하고, 일상의 버거움 속에서 삶의 의미 자체를 도외시하고 있다. 이 어려운 시대에 나는 노자(老子)의『도덕경(道德經)』다시 읽기를 권한다. 노자 역시 우리와 마찬가지로 난세를 살았던 인물이고, 그의 지혜의 서(書)인『도덕경』에는 현대인들이 잊기 쉬운 삶의 존재론적인 의미가 담겨 있다. 나는 노자의 무(無)의 철학에 대한 숙고가 상담의 궁극적인...
136.

An Expected Crisis : A Case Study of Volkswagen Diesel Crisis

Sang Yeal Lee, Hong min Ahn, Yong Suk Cho 한국광고PR실학회 광고PR실학연구 21 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 1호 10 244-264 (21 pages)

Sang Yeal Lee, Hong min Ahn, Yong Suk Cho 저
...
- 5,000원
This exploratory case study analyzes the Volkswagen diesel crisis from a crisis communication perspective. The Volkswagen diesel case provides a unique opportunity to examine how a Fortune 500 company managed (or mismanaged) an intentional corporate misdeed, and to understand the shortcomings of existing crisis communication theories. In analyzing the case, this study adopted the theoretical frameworks from the two dominant crisis communication theories, namely Image Repair Theory and...
137.

The Waldorf School Movement in the US Midwest

Yong Joon Park 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2018, Vol.12 No.3 6 121-142 (22 pages)

Yong Joon Park 저
...
- 5,100원
The purpose of this study is to describe the characteristics of Waldorf school movement in the US Midwest. For about six months, this case study was conducted at four different Waldorf schools and in a Waldorf teacher training center located in the Midwest of the USA. I informally interviewed and observed several Waldorf school teachers and teacher educators as well as parents who sent their children to the schools. I found four major characteristics of the current Waldorf school movement in the...
138.

The Continuing Influence of Froebel’s Kindergarten System in Current Early Childhood Education in the USA and South Korea

Yong Joon Park, Youjin Yang 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2016, Vol.10 No.3 6 125-140 (16 pages)

Yong Joon Park, Youjin Yang 저
...
- 4,500원
We (1) describe the origin of the kindergarten system invented by Froebel, (2) explain how Froebel’s kindergarten system has influenced the kindergarten system in the USA and South Korea, and (3) offer conclusive statements and implications about the application of Froebel’s original thoughts on the kindergarten system in both countries. Four objectives of this paper are: (1) to understand the original ideas of the kindergarten system invented by Froebel, (2) to review how Froebel’s...
139.

Evidence-Based Practice, Professionalism and Respect for Diversity: A Tense Relation

Michel Vandenbroeck 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2012, Vol.6 No.1 1 1-20 (20 pages)

Michel Vandenbroeck 저
...
- 4,900원
There is a global tendency towards evidence-based practice in education, meaning that practice is molded by research that prescribes “what works” to achieve predefined outcomes. This may present serious pitfalls. Considering that early childhood education in all affluent regions and beyond has to deal with social and cultural diversity, professionals will have to work in contexts of unpredictability and complexity. In this manuscript we develop the central pedagogical questions regarding...
140.

Preschool Curriculum and Policy Changes in Singapore

Josephine Ng 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 32 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2011, Vol.5 No.1 5 91-122 (32 pages)

Josephine Ng 저
...
- 6,100원
Educational reforms are happening around the world and policy changes are commonly initiated by governments for political or economic reasons. Singapore government recognizes the importance of building a knowledge-based economy and is reflected in the continuous rounds of education policy development and reforms. Since 2003, the Singapore Ministry of Education’s policy change in relation to the preschool curriculum, have been geared towards more child-centred teaching with an emphasis on play....

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