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271.

소셜 미디어 광고에 대한 소비자 참여

Sojung Kim 한국광고PR실학회 광고PR실학연구 21 Pages

한국광고PR실학회 광고PR실학연구 2018, 제 11권 제 3호 5 112-132 (21 pages)

Sojung Kim 저
...
- 5,000원
This study attempts to investigate the theoretical flow of the antecedents and consequences of consumer engagement in WeChat Moments advertising. The study explores what features of advertising information on social media mobile applications (i.e., WeChat) are related to consumer engagement with the information and how that in turn influences consumer acceptance of the new advertising practice. Results of the study suggest that consumer engagement is positively affected by perceived...
272.

The Effect of Global Media Consumption on Chinese Consumers’ Response to Foreign Models and Languages in Advertising : An Examination of the Moderated Mediation of Global Mindset

Sojung Kim, Nam-Hyun Um 한국광고PR실학회 광고PR실학연구 25 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 3호 13 318-342 (25 pages)

Sojung Kim, Nam-Hyun Um 저
...
- 5,400원
This study looks at how global media consumption is related to Chinese consumers’ attitudes toward global signs (i.e., foreign models and foreign languages) in advertising. Findings confirm the mediating effect of global mindset, suggesting that global media consumption indirectly influences attitudes toward foreign models and foreign languages by affecting global mindset. Data further reveals the moderated mediation of global mindset by consumer ethnocentrism－as consumer ethnocentrism...
273.

The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison

Hye-Jin Paek, Hyegyu Lee, Thomas Hove 한국광고PR실학회 광고PR실학연구 27 Pages

한국광고PR실학회 광고PR실학연구 2016, 제 9권 3호 10 219-245 (27 pages)

Hye-Jin Paek, Hyegyu Lee, Thomas Hove 저
...
- 5,600원
This online evaluation study of anti-secondhand smoke messages investigated two related questions. First, to what extent do different message appeals ― norm versus threat ― have differential impacts on people from a predominantly individualistic culture compared to people from a predominantly collectivistic culture? Second, how do country-level and individual-level cultural orientations interact to affect attitudinal outcomes? Using a 2 (Culture: Individualism vs. Collectivism) × 3 (Message...
274.

The Construction of Young Children During COVID-19 in the Online Media in Indonesia

Ina Winangsih, Vina Adriany, Euis Kurniati 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 11 217-232 (16 pages)

Ina Winangsih, Vina Adriany, Euis Kurniati 저
...
- 4,500원
Media is believed to possess its power in constructing discursive meaning in the society. This article aims to see how media creates discourse pertaining children and childhood during the pandemic of COVID-19. This article adopts critical discourse analysis (CDA) in order to unpack power relation in the children discourse by analyzing 78 articles from websites found in the internet. The analysis suggests that there is one hegemonic and dominant discourse on children, namely discourse of...
275.

The Influence of Maternal-Paternal Education Level and Parenting Styles in Children's Reading Skills in an Urban Setting in East Malaysia

Azyyati Zakaria, Fonny Dameaty Hutagalung, Sharifah Muzlia Syed Mustaffa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 9 177-198 (22 pages)

Azyyati Zakaria, Fonny Dameaty Hutagalung, Sharifah Muzlia Syed Mustaffa 저
...
- 5,100원
a higher education level and are exposed to better parenting behaviors and styles, the changing roles of housekeepers and managing child's education are expected. Millennial parents are reported to hold a stable career, higher economic status, better access to information, and practices of successful parenting. Nonetheless, there are substantive reports of millennial parents still practicing traditional parenting, who had witnessed and experienced its effective practices with older generations....
276.

A Critical Discourse Analysis of Early Childhood Education and Care Policy in Korean Newspaper Editorials

Ji Young Lee, Hoewook Chung 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 7 137-158 (22 pages)

Ji Young Lee, Hoewook Chung 저
...
- 5,100원
This study investigated how newspaper editorials contribute implicitly to what people know and think about by recontextualizing the discourses of Early Childhood Education and Care (ECEC) policy. Drawing from Fairclough's critical discourse analysis, we examined 311 editorials on ECEC policies of two mainstream Korean newspapers, Chosun Ilbo and Joongang Ilbo, published from 1991 to 2016. Findings are that the text of discourses changed to reflect shifts in ECEC policy. The textual elements...
277.

The Hong Kong Early Child Development Scale-3: A Validation Study

Nirmala Rao, Stephanie W. Y. Chan, Rhoda Wang, Diana Lee, Rita Y. T. Ng, Yvonne Becher, Carrie Lau, Jin Sun, Frederick K Ho, Patrick Ip 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 1 1-23 (23 pages)

Nirmala Rao, Stephanie W. Y. Chan, Rhoda Wang, Diana Lee, Rita Y. T. Ng, Yvonne Becher, Carrie Lau, Jin Sun, Frederick K Ho, Patrick Ip 저
...
- 5,200원
The Hong Kong Early Child Development Scale (HKECDS) is a tool for assessing holistic early child development in preschoolers aged from three to six years. The original version of the scale, HKECDS, was updated in 2019 (HKECDS-2) to reflect the contemporary context and local curricular expectations. Children (n = 144) from three kindergartens in Hong Kong completed the HKECDS-2 in individual sessions. Rasch model analysis and expert discussions resulted in a short version of the scale (HKECDS-3)...
278.

COVID-19 Pandemic, Mental Health, and Play for Young Children during and after Pandemic

Eunhye Bae, Soyoun Bae 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.1 6 93-112 (20 pages)

Eunhye Bae, Soyoun Bae 저
...
- 4,900원
COVID-19 might not have severely threatened young children's physical health; however, it has had profound impacts on their sound development and mental health that could have long-lasting effects on their lives. It is not easy to foresee when this crisis will be over; yet young children’s development and learning cannot be stopped. Therefore, efforts to support young children, considering the impacts of the COVID-19 crisis, must be made immediately. The purposes of this study are to review the...
279.

Parent Attachment relationships and aggressive tendencies during early years in Kenya

Daughty Onyango, Peter JO Aloka, Benson Charles Odongo 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 10 207-227 (21 pages)

Daughty Onyango, Peter JO Aloka, Benson Charles Odongo 저
...
- 5,000원
There are reported cases of relational aggression among learners at public pre-schools in Kenya, however, very scanty research has been done in this regard. The study examined parent attachment relationships and aggressive tendencies among learners during early years in Kenya. Ex-post facto research design was adopted. The sample size consisted of 348 pre-school learners and 277 parents obtained by using the simple random sampling technique. The Parent-child Attachment and Aggressive Tendencies...
280.

What do Kindergarten Children Need to Know about COVID-19 Pandemic? A Supplementary Curriculum for Filipino Young Children during the Period of Enhanced Community Quarantine

Greg Tabios Pawilen 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 2 23-44 (22 pages)

Greg Tabios Pawilen 저
...
- 5,100원
The study aims to help teachers develop a supplementary curriculum for kindergarten children in the Philippines who were affected by the enhanced community quarantine (ECQ) period brought by the coronavirus disease 2019 (COVID-19) pandemic. The curriculum focuses on helping children make use of their time at home to experience meaningful learning with their family while understanding what is happening around them and why they need to follow a lot of rules individually, as a family, and as a...

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