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PPL의 GCCP(Global Consumer Culture Positioning) 전략의 효과: 글로벌 소비자 문화 수용성과의 상호작용을 중심으로
이인성, 전종우 한국광고PR실학회 광고PR실학연구 24 Pages
한국광고PR실학회 광고PR실학연구 2014, 제 7권 4호 6 148-171 (24 pages)
본 연구는 광고의 한 종류로서의 PPL의 역할에 주목하여 GCCP전략이 가능하다는 전제 에서 출발한다. 일반적인 광고를 대상으로 한 글로벌 포지셔닝 전략 연구에서 유의미한 영향을 나타낸 수용자의 글로벌 소비문화 수용성이라는 수용자 개인의 특성이 과연 PPL 에 있어서도 조절적 역할을 수행하는지 알아보고자 한다. 기존에 존재하는 애니메이션 콘 텐츠에 글로벌 포지셔닝과 로컬 포지셔닝의 2가지 PPL을 삽입한 동영상 콘텐츠를 제작하 여 실험연구를 진행하였다. 연구결과 PPL의 집행유형 중 글로벌 포지셔닝 전략은 소비자 의... -
Understanding The Relationship Between Emotional Competence and Self-Efficacy with Preschool Teacher Commitment: An Analysis of PLS-Predict & IPMA (Importance-Performance Matrix Analysis)
Phaik Im Kan, Fonny Dameaty Hutagalung, Fong Peng Chew 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 4 71-98 (28 pages)
to testing emotional competence and self-efficacy as predictor factors to teacher commitment. This study is based on the Emotional Competence Theory developed by Goleman (2001), the Self-efficacy Model by Tschannen-Moran & Hoy (2001) and Teacher Commitment Model by Thien et al. (2014). This is a survey study involved 428 samples in Selangor through cluster and systematic random sampling method to answer a set of questionnaire questions. The instrument has been validated by six experts and a... -
Latent Profiles of Korean Preschool Teachers Three Facets of Pedagogical Content Knowledge in Early Mathematics
Haesung Im, Jinkyung Choi 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 26 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 1 1-26 (26 pages)
Existing research primarily focused on only one aspect of preschool teachers pedagogical content knowledge (PCK) in early mathematics. With a person-centered approach, this study identified profiles of preschool teachers by three facets of PCK, which include (1) content knowledge in mathematics within teacher-directed instruction, (2) teachers sensitivity to mathematics during children s play, and (3) the complexity of math questions. A total of 148 Korean classroom teachers nested in 40... -
Reform Disconnections between the Free Quality Kindergarten Education Scheme and Kindergartens in Hong Kong
Wing Sze Carol Chan 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 9 193-208 (16 pages)
National Association of Education for Young Children (NAEYC) (2009) stated early childhood education (ECE) practitioners are key agents who develop quality assured curriculum and conduct teaching through developmentally-appropriate practice (DAP). They play the vital role in providing quality education for enhancing children's whole-person development in early years, in the sense that, their importance and significance towards children’s development is an undeniable fact. In order to retain and... -
What’s Best for My Kids? An Empirical Assessment of Primary School Selection by Parents in Urban India
Amanish Lohan, Anirban Ganguly, Chitresh Kumar, John V. Farr 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 26 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 1 1-26 (26 pages)
The purpose of the paper is to identify and prioritize a set of important attributes for school choice for millennial urban Indian parents. Analytic Hierarchy Process (AHP) was applied to data collected from seventy-five millennial parents from the National Capital Region (NCR) of India to identify their prioritization of attributes for school choice. The study found that millennial Indian parents consider the quality and reputation of the schools as the most important attributes for primary... -
Creating Collective Scientific Consciousness: A Cultural-Historical Study of Early Learning about Earth and Space in the Context of Family Imaginary Play
Yijun Hao, Marilyn Fleer 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 32 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2016, Vol.10 No.2 6 93-124 (32 pages)
Based on a cultural-historical perspective, where play is conceptualized as the creation of an imaginary situation, this study seeks to examine how scientific learning is fostered through collectively created imaginary situations during everyday family practices. This study forms part of a broader study, and in this paper the focus is on a three-year-old child and his family from Mainland China. A theoretical discussion of data collected reveals that a collectively created imaginary situation... -
How Do Early Childhood Teachers Understand and Support the Needs of Young English Language Learners?
Carolina Cabezas, Elizabeth Rouse 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2014, Vol.8 No.1 4 57-78 (22 pages)
In Australia, over one third of all children in Early Childhood programs speak a first language other than English. Despite considerable work into teachers’ beliefs on cultural diversity, attention to aspects of second language acquisition in the Early Years has been limited within the Early Childhood field. This paper reports on a small study investigating how four early childhood educators understand theory of Second Language Acquisition (SLA) and bilingualism, and how they cater for... -
Mono-Cultural Approach in Multicultural Education: Mapping the Contours of Multicultural Early Childhood Education in New Zealand
Karen Guo 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 17 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2014, Vol.8 No.1 2 19-35 (17 pages)
There has been an increase in research activities in multicultural early childhood education in New Zealand. This article provides a critical review of these activities. This is an attempt to unravel the aspirations and complexities associated with the educational policies and practices with children of culturally diverse backgrounds. The conclusion from this literature review is that despite the multicultural principles that support democracy and equitability in education in New Zealand, a... -
Evidence-Based Practice, Professionalism and Respect for Diversity: A Tense Relation
Michel Vandenbroeck 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2012, Vol.6 No.1 1 1-20 (20 pages)
There is a global tendency towards evidence-based practice in education, meaning that practice is molded by research that prescribes “what works” to achieve predefined outcomes. This may present serious pitfalls. Considering that early childhood education in all affluent regions and beyond has to deal with social and cultural diversity, professionals will have to work in contexts of unpredictability and complexity. In this manuscript we develop the central pedagogical questions regarding... -
유아기의 어휘력과 신체적 공격성 간의 상호 영향: 자기회귀교차지연모형을 활용한 종단연구
한세영, 주지영 한국보육지원학회 한국보육지원학회지 23 Pages
한국보육지원학회 한국보육지원학회지 2019, 제 15권 제 5호 2 23-45 (23 pages)


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