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The impact of consumers’ choice and perceptions of interactivity on social responsibility campaigns through social media
Juran Kim, Ki Hoon Lee 한국광고PR실학회 광고PR실학연구 19 Pages
한국광고PR실학회 광고PR실학연구 2016, 제 9권 4호 4 236-254 (19 pages)
focus on the social media context and clarify (1) how choice of cause allows consumers to perceive that they are interacting with campaigns and (2) how consumer involvement enhances or limits the effects of choice. A field experiment is used to investigate relationships between consumers’ choice, perceived interactivity, attitude, and purchase intention, and to consider involvement’s moderating effects on those relationships. This study indicates that consumer choice versus company choice in a... -
Can Advertising Survive the Information Technology Revolution? : An Exploratory Essay on the Future of Advertising
Tae-Il Yoon 한국광고PR실학회 광고PR실학연구 15 Pages
한국광고PR실학회 광고PR실학연구 2009, 제 2권 2호 2 32-46 (15 pages)
influences of information technology on the future of advertising. For the purpose, this essay explains the theoretical perspectives, such as institutional approach to advertising, political economy of communication, and knowledge economy. And then, after critically reviewing the previous controversy about the future of advertising, this essay proposes the prediction regarding the fate of advertising in the twenty-first century, the direction of future advertising, and its consequences. -
From Stuck in a Dark Tunnel to Shining New Light: The Stories of Early Childhood Practitioners During the Pandemic
Kyoung Jin Kim, Min Kyung Han, Ji-Hyang Sohn, Jeonghye Nah 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 2 25-47 (23 pages)
childhood practitioners striving to thrive between 2020 and 2021. Their stories offer their reflections on their challenges, struggles, and lessons learned throughout the pandemic. Findings reveal that, as time passed, there were longstanding struggles and newly emerging challenges. This study sheds light on early childhood practitioners’ experiences of teaching during the unique and uncertain time of the pandemic, which can offer in-depth understanding for the betterment of future teaching. -
Coaches’ Perception of their Roles and Early Childhood Teachers’ Cognitive Coaching Experiences
Haesung Im, Seung-Ryoul Lim 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 19 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.3 7 135-153 (19 pages)
role as a coach. First, two coaches showed different degrees of applying cognitive coaching principles. Second, coaches had a different focus in providing either cognitive stimulation or emotional support. Finally, while one coach set up a distant and formal relationship with teachers, other teachers had accessible relationships with teachers. We discussed how different perceptions of coaching roles and teachers’ coaching experiences could inform both coaches and teachers concerning teachers’... -
Metaphorical analysis of early childhood teachers on classroom rule
Min Kyung Ha, Doolee Kim 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 25 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 7 135-159 (25 pages)
rules classify into seven categories: for class safety, what fosters basic living habits of children, for curriculum operation, what a teacher instructs, what sets the standard of behavior of children, for regulation, what a teacher decides. The results of this study provided an opportunity for early childhood teachers to observe various angles regarding the function and operation of classroom rules, and further suggested implications for the conception and operation of classroom rules. -
Improving the Intimacy in Mother-Child Communication in the Middle of COVID-19 Pandemic through Playing and Reading Activities
Dinar Nur Inten, Andalusia Neneng Permatasari, Ryan Dwi Puspita 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 3 39-61 (23 pages)
in fostering intimate communication between mother and child. This study aims at determining various activities that can be carried out by mothers and children while they are at home and the implementation of these activities so that the intimacy of mother and child communication that was constrained could be reawakened. The method used in this study is a survey method with a quantitative approach. The stages include condition analysis, literature review, research instrument making, google form... -
Concept of Word in Text: The Prerequisite in Early English Literacy for ESL Learners in Hong Kong
Kit Ying Suzannie Leung 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 1 1-18 (18 pages)
a series of previous studies suggests that children’s ability to match spoken words to written words while reading is important in early reading acquisition. The purpose of this study was to examine a model of early literacy development in which children’s concept of word is assumed to facilitate the development of phonological awareness and sight vocabulary. In this study, 30 kindergarten children who learn English as a second language from two kindergartens in Hong Kong were assessed and... -
“The Weight Falls on My Shoulders”: Perceptions of Compassion Fatigue Among Israeli Preschool Teachers
Inbar Levkovich, Anat Gada 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 5 91-112 (22 pages)
teachers had helped at least one child and his or her family cope with trauma, leading them to experience pain, worry and helplessness. The teachers felt the support provided by the Ministry of Education was inadequate and expressed their need for a more appropriate and accessible support system. The study highlights the feelings of stress and burnout preschool teachers experience at work, the significant impact of secondary trauma on their lives and the need for a formal support system. -
Malaysian Early Childcare and Childhood Education (ECCE) Curriculum: Perspectives of Malaysian ECCE Educationists
Hafsah Taha, Zahyah Hanafi, Masayu Dzainudin, Mohd Mokhzani Ibrahim, Asmayati Yahaya, Che Nidzam Che Ahmad, Abdul Halim Masnan, Saipolbarin Ramli, Rosfizah Md Taib, Mazlina Che Mustafa, Sopia Md Yassin, Mohammad Azizuddin Kastari, Norrulkamari Daud and Hasviniy Padmanathan 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 3 45-71 (27 pages)
to enhance the quality of the ECCE curriculum through policies and legislation. Such developments are evident in the government agenda and several initiatives, including the National Key Result Areas (NKRA) in the 11th Malaysia Plan, the Government Transformation Programme (GTP) and the Education Blueprint 2013-2025. The quality of the ECCE curriculum in Malaysia has not yet received the required attention, as the focus continues to remain largely on achieving quantitative academic targets. This... -
What do Kindergarten Children Need to Know about COVID-19 Pandemic? A Supplementary Curriculum for Filipino Young Children during the Period of Enhanced Community Quarantine
Greg Tabios Pawilen 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 2 23-44 (22 pages)
period brought by the coronavirus disease 2019 (COVID-19) pandemic. The curriculum focuses on helping children make use of their time at home to experience meaningful learning with their family while understanding what is happening around them and why they need to follow a lot of rules individually, as a family, and as a community. The curriculum proposes the use of home-based learning anchored on Filipino cultural values of strong family relationship and on the philosophy of holistic learning.


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