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4301.

The Effect of Global Media Consumption on Chinese Consumers’ Response to Foreign Models and Languages in Advertising : An Examination of the Moderated Mediation of Global Mindset

Sojung Kim, Nam-Hyun Um 한국광고PR실학회 광고PR실학연구 25 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 3호 13 318-342 (25 pages)

Sojung Kim, Nam-Hyun Um 저
...
- 5,400원
This study looks at how global media consumption is related to Chinese consumers’ attitudes toward global signs (i.e., foreign models and foreign languages) in advertising. Findings confirm the mediating effect of global mindset, suggesting that global media consumption indirectly influences attitudes toward foreign models and foreign languages by affecting global mindset. Data further reveals the moderated mediation of global mindset by consumer ethnocentrism－as consumer ethnocentrism...
4302.

소셜 빅데이터를 이용한 경구피임제 TV광고의 여론 및 감정 분석 : ‘머시론’ TV광고를 중심으로

김은이, 송민호 한국광고PR실학회 광고PR실학연구 25 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 2호 2 39-63 (25 pages)

김은이, 송민호 저
...
- 5,400원
본 연구는 경구피임제 TV광고에 대한 수용자들의 인식 및 감정의 변화 양상을 측정하기 위해 소셜 빅데이터를 추출하여 연관어 및 감정어의 동향을 시계열적으로 검증하였다. 연구결과, 초기 ‘머시론’ TV광고에 대해 긍정적 연관어가 주류를 이룬 반면, 2015년 5월 1일 이후부터는 TV광고에 대한 수용자들의 부정적 여론이 급증하면서 광고 내용을 비판 하는 연관어의 언급량이 급증하였다. 광고 내용을 비판하는 연관어는 광고 내용뿐만 아 니라 남성 피임 제품의 TV광고와 비교하면서 남녀 모두에게 피임에 대한 인식 전달의 필...
4303.

친환경 식품 소비자의 가치체계 탐구: 효과적인 마케팅커뮤니케이션 전략개발을 위하여

소현진 한국광고PR실학회 광고PR실학연구 30 Pages

한국광고PR실학회 광고PR실학연구 2014, 제 7권 3호 3 57-86 (30 pages)

소현진 저
...
- 5,900원
본 연구는 수단－목적 사슬이론을 배경으로 소비자가 친환경 식품의 소비를 통해 추구하 는 가치체계를 발견하고 이러한 과정에서 친환경 식품의 효과적인 마케팅커뮤니케이션 전략을 탐색하였다. 이를 위하여 수도권지역 친환경 식품 소비자 43명을 대상으로 래더 링 인터뷰를 실시하여 이들의 친환경 식품에 관련된 가치체계를 분석하였다. 본 연구에서 드러난 친환경 식품에 대한 소비자의 구매가치는 크게 개인적인 가치와 사 회적인 가치로 나뉜다. 개인적인 가치는 건강과 행복, 즐거움, 자긍심 등 한 개인으로서 행복한 삶을...
4304.

통합예술교육에 관한 연구 -미국을 중심으로-

강양은 한국문화예술교육학회 모드니예술 22 Pages

한국문화예술교육학회 모드니예술 2013, Vol.9 1 1-22 (22 pages)

강양은 저
...
- 5,100원
미국의 예술통합교육의 아이디어는 학교 교과 움직임의 구조적, 개념적, 철학적 개념과 관련 이 된다. 20세기 초, 미국 중등교육교과는 분명하게 예술통합교과의 시리즈로서 지속되고 계속 도전되고 있다. 1918년에 ‘arts integration’, ‘interdisciplinary education’, ‘Integrated curriculum’, ‘correlated curriculum’, ‘fused curriculum’, ‘project curriculum’ 등1)으로 용어가 이미 표기되어 있고 학 생들이 성인의 삶을 준비시키는 의미로 접근하고 있다. 과목 방법론은 아이들의 흥미가 단원이 나 연구 주제별...
4305.

The Impact of Music Pedagogy Education on Early Childhood Teachers’ Self-Efficacy in Teaching Music: The Study of a Music Teacher Education Program in Hong Kong

Dr. Fanny M. Y. Chung 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 4 63-86 (24 pages)

Dr. Fanny M. Y. Chung 저
...
- 5,300원
Previous studies have suggested that teacher education plays a crucial role in developing pedagogical knowledge and enthusiasm in teaching music. Based on Bandura’s (1977) self-efficacy framework, this study sought to investigate the impact of music teacher education program on self-perceived confidence and competence of 32 in-service early childhood teachers. Adopting a mixed methods approach, the Music Teaching Self-Efficacy Survey (MTSES) was the main source of quantitative data, whereas...
4306.

Multicultural Education for Young Children through Information Books

Min-Jin Kim 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2019, Vol.13 No.1 2 23-45 (23 pages)

Min-Jin Kim 저
...
- 5,200원
This study aims to determine the impact of information book-based multicultural education for young children in terms of their knowledge and attitudes towards other cultures and their positive feelings towards other countries. Fifty-nine five-year-old children were placed into three groups: an information book-based multicultural education group, photograph-based multicultural education group, and control group. To implement multicultural education for the information book-based group,...
4307.

Relationship of Parental Stress Levels and Selected Child Cognitive Processes of Grade Two Students

Josben Romuald B. Pablo, Marison R. Dy 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2018, Vol.12 No.1 5 81-101 (21 pages)

Josben Romuald B. Pablo, Marison R. Dy 저
...
- 5,000원
Parents experience various stressors as they perform their roles in the family and these may influence child development. The study aimed to determine the relationship of parenting stress levels on selected cognitive processes of Grade Two students in public and private schools. Parent-respondents accomplished a questionnaire to gather socio-demographic data and parental stress levels while three psychometric tests were used to assess visual immediate memory, learning, and working memory of the...
4308.

Children’s Understanding of Racial Diversity through Role-Play: A Case Study of Kindergarteners in South Korea

Su-Jeong Wee, So Jung Kim, Kyoung Jin Kim 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 25 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2016, Vol.10 No.2 7 125-149 (25 pages)

Su-Jeong Wee, So Jung Kim, Kyoung Jin Kim 저
...
- 5,400원
In spite of the emphases on multicultural education and role-playing activities in early childhood classrooms in South Korea, there has been a startling paucity of studies examining the effectiveness of role-play in teaching kindergarteners multiracial and ethnic awareness. This qualitative case study examines how South Korean kindergarteners develop their perception and understanding of racial and cultural diversity through role-plays. 25 five year-old children and their parents and teacher...
4309.

Early Childhood Education Pre-Service Teachers’ Pedagogical Content Knowledge in Teaching Psychosocial Skills Across the Kindergarten Curriculum in Ghana

George Kankam, Winston Kwame Abroampa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2016, Vol.10 No.1 4 67-86 (20 pages)

George Kankam, Winston Kwame Abroampa 저
...
- 4,900원
The study sought to assess Early Childhood Education Pre-service Teachers’ Pedagogical Content Knowledge in Teaching Psychosocial skills across the kindergarten curriculum in Ghana. A mixed method approach was used. The study comprised 123 conveniently selected regular final year preservice teachers pursuing a degree in early childhood education in a public university in Ghana, who have completed their internship programme. Questionnaires were administered after which five students were...
4310.

Better Start Before Kindergarten: Computer Technology, Interactive Media and the Education of Preschoolers

Kathleen A. Paciga, Jennifer Garrette Lisy, William H. Teale 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2013, Vol.7 No.2 6 85-104 (20 pages)

Kathleen A. Paciga, Jennifer Garrette Lisy, William H. Teale 저
- 4,900원
This article discusses issues of technology, interactive media and preschool education related to the areas of early language and literacy. From discussions with other researchers and practitioners, we suspect that the status, situations, and children’s reactions to technology reported on here apply widely across disciplines and curricular areas in early childhood. We focus first on current research related to the role of technology in preschool children’s early language and literacy...

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