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461.

기초학업기술평가: 읽기(ABAS: R)의 타당화 연구

정동영 한국특수교육교과교육학회 특수교육교과교육연구 18 Pages

한국특수교육교과교육학회 특수교육교과교육연구 2016, 제 9권 제 3호 1 1-18 (18 pages)

정동영 저
...
- 4,700원
본 연구는 기초학업기술평가: 읽기(ABAS: R)의 타당화를 위하여 신뢰도와 타당도를 확인하는 데 목적을 두고 있다. 본 연구는 목적을 달성하기 위하여 전국 유치원의 5세부터 중학교 3학년까 지의 아동 992명을 대상으로 ABAS: R을 실시하였다. 연구의 결과 ABAS: R의 반분신뢰도는 .95, 문항반응이론 신뢰도 .99, 문항내적 일치도는 .76, 측정의 표준오차는 전체적으로 .78인 것으로 나 타났으며, ABAS: R과 KISE-BAAT(읽기)의 상관계수는 전체적으로 .91, 평가영역간 상과계수는 .74에서 .90의 범위에 있는 것으로 나타났다. 그러므로...
462.

The Effect of Global Media Consumption on Chinese Consumers’ Response to Foreign Models and Languages in Advertising : An Examination of the Moderated Mediation of Global Mindset

Sojung Kim, Nam-Hyun Um 한국광고PR실학회 광고PR실학연구 25 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 3호 13 318-342 (25 pages)

Sojung Kim, Nam-Hyun Um 저
...
- 5,400원
This study looks at how global media consumption is related to Chinese consumers’ attitudes toward global signs (i.e., foreign models and foreign languages) in advertising. Findings confirm the mediating effect of global mindset, suggesting that global media consumption indirectly influences attitudes toward foreign models and foreign languages by affecting global mindset. Data further reveals the moderated mediation of global mindset by consumer ethnocentrism－as consumer ethnocentrism...
463.

과장광고의 형성과 전개에 관한 역사적 연구 : 17세기 중엽∼1910년대까지를 중심으로

김동규 한국광고PR실학회 광고PR실학연구 32 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 3호 1 9-40 (32 pages)

김동규 저
...
- 6,100원
본 연구는 과장광고가 걸어온 진화 과정을 고찰하기 위해 해당 소구방식의 태동과 발전 양상을 통시적 관점에서 추적하였다. 이에 따라 설정된 연구문제는 다음의 두 가지였다. 첫째, “과장광고의 형성은 어떻게 시작되었는가?” 둘째, “과장광고의 전개와 발전은 어떻 게 이뤄졌는가?” 역사적 연구방법과 사례연구방법을 활용하여 17세기 중엽에서 1910년 대까지 영국과 미국을 중심으로 하는 과장광고의 종적 전개를 살펴본 결과, 다음의 주요 사항이 발견되었다. 첫째, 과장광고는 17세기 중엽 영국에서 신문을 통한 상업광고활동...
464.

PR Campaign Creativity Scale : A scale development of validation

Sungwook Hwang, Cheolhan Lee, Jonghyuk Lee 한국광고PR실학회 광고PR실학연구 20 Pages

한국광고PR실학회 광고PR실학연구 2015, 제 8권 4호 6 134-153 (20 pages)

Sungwook Hwang, Cheolhan Lee, Jonghyuk Lee 저
...
- 4,900원
This study aimed to develop the scale of creativity in public relations campaigns. Seven elements of creativity in public relations campaigns were identified: novelty, meaningfulness, artistic value, continuity, connectedness, social issues, and synthesis. From the second-order confirmatory factor analysis results, the one-dimensional seven measurement items were listed as follows: The campaign is more novel than existing campaigns; the detailed action plan clearly relays the message that the...
465.

The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison

Hye-Jin Paek, Hyegyu Lee, Thomas Hove 한국광고PR실학회 광고PR실학연구 27 Pages

한국광고PR실학회 광고PR실학연구 2016, 제 9권 3호 10 219-245 (27 pages)

Hye-Jin Paek, Hyegyu Lee, Thomas Hove 저
...
- 5,600원
This online evaluation study of anti-secondhand smoke messages investigated two related questions. First, to what extent do different message appeals ― norm versus threat ― have differential impacts on people from a predominantly individualistic culture compared to people from a predominantly collectivistic culture? Second, how do country-level and individual-level cultural orientations interact to affect attitudinal outcomes? Using a 2 (Culture: Individualism vs. Collectivism) × 3 (Message...
466.

Influence of Play-based Learning in Early Childhood Education (ECE) in Bangladesh: Lessons from Japan

Md Jahangir Alam 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 10 203-229 (27 pages)

Md Jahangir Alam 저
...
- 5,600원
Universally, Early Childhood Education (ECE) received considerable attention among the stakeholders, and multiple international studies have emphasized the critical nature of the high-quality ECE facilities that integrate learning and play. Several studies have demonstrated the positive influence of decent learning environments on prospects and the comprehensive development of children. This research focuses on play-based learning through gamification to characterize the excellent ECE...
467.

Examining the Predictors of Naming Speed among Thai Preschoolers: Confirming the Important Roles of Visual Perception and Sustained Attention

Watthanaree Ammawat, Apichaya Boonsirirot, Sorasak Suwan, Patcharika Srijan, Attapol Attanak, Pattrawadee Makmee, Wanvipha Hongnaphadol 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 5 93-113 (21 pages)

Watthanaree Ammawat, Apichaya Boonsirirot, Sorasak Suwan, Patcharika Srijan, Attapol Attanak, Pattrawadee Makmee, Wanvipha Hongnaphadol 저
...
- 5,000원
Investigations of reading readiness among early preschool children in Thailand have revealed contextual language and social elements that are different from speakers of other languages. The goal of this study was to further understand important variables that predict future reading readiness among Thai children, namely, the influence of visual perception and attention on naming ability. There were 158 preschoolers aged 5 -6.8 years of age, who performed the following tests: Coloured Progressive...
468.

Relationship Among the Knowledge, Attitudes, and Practice of Executive Functions of Teachers in Childcare Centers in Thailand

Somsiri Rungamornrat, Apawan Nookong, Yuwadee Pongsaranuntakul, Arunrat Srichantaranit, Laddawan Subchareonmak 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 19 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.3 2 25-43 (19 pages)

Somsiri Rungamornrat, Apawan Nookong, Yuwadee Pongsaranuntakul, Arunrat Srichantaranit, Laddawan Subchareonmak 저
...
- 4,800원
The quality of Executive Functions (EF) practicing of teachers supports children to learn and improve EF. EF development in children is a new topic in Thai education that has to be investigated. This study aims to investigate the relationship among knowledge, attitudes, and practicing of teachers’ executive functions (EF) in childcare centers. These relationships were examined in a Thai context (n = 100). A questionnaire survey was performed to canvas teachers’ knowledge, attitudes, and EF...
469.

Problems and Constraints of Authentic Assessment among Children's Early Education Teachers

Wahyu Hidayat, Nur Asmawati Lawahid, Mujahidah 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 5 87-109 (23 pages)

Wahyu Hidayat, Nur Asmawati Lawahid, Mujahidah 저
...
- 5,200원
Authentic assessment aims to plan the individual learning of children by identifying specific needs, assistance or services. The current study aims to identify constraints faced by them in implementing authentic assessment of teachers in early Childhood Education in North Aceh. This study was conducted through three phases, namely the first, the study of problems and constraints of teachers in implementing assessment practices on 70 early Childhood teachers; the second phase, reviewing the...
470.

A Home Connection Program to Promote Mathematical Interactions of Parents: Effects on Parents’ Mathematical Interactions, Parent-Teacher Cooperative Relationship, and Three-Year-Olds’ Mathematical Ability

Jinhui Bae, Jihyun Kim 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 26 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 6 113-138 (26 pages)

Jinhui Bae, Jihyun Kim 저
...
- 5,500원
This study aims to investigate the effects of a home connection program in promoting parental mathematical interaction, teacher-parent cooperative relationship, and 3-year-olds’ mathematical ability. Forty-two 3-year-olds and their parents, from two childcare centers, were sampled; 21 children from one center served as the experimental group, and 21 children from the other center served as the comparison group. In order to investigate significant differences between the two groups, independent...

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